You want your small business to grow and succeed, and this means that you need to pay close attention to your digital footprint. Here’s what you need to keep in mind to ensure that your digital footprint is as big as possible.
Boost Your Search Rankings
To have high search rankings, you will need to choose the right keywords. Your keywords are what people will type in to reach your site, and this means that the words must be relevant to your products and services. To ensure that your website ranks highly with search engines, you need to make sure that it contains between one and three percent keywords. If it has more than that, you risk getting the site pulled from the search results of Google and other search engines, but if it consists of less than one percent keywords, you may not be adequately attracting people to your website.
However, there are other things that you need to keep in mind to increase your search rankings, and you need always to make sure that you get plenty of backlinks from reputable websites. Backlinks are links from other sites to your website, and they can increase traffic to your site in addition to boosting search rankings. If you find that there are backlinks to your site from websites that aren’t reputable, you can stop them from affecting your search rankings by using the Google Disavow link feature.
It’s also a good idea to regularly add new content to your website to ensure that your site remains interesting. Also, search engines periodically analyse websites for new material, which plays a significant role in determining your search rankings with all search engines.
Don’t Forget About Social Media
There are many things to consider when you’re advertising your business on social media, and you need to make sure that your page stands out from other businesses. Also, it’s important to make sure that you know enough about individual social media sites. These are the most important ones that you need to know about:
- Instagram: Instagram is a website that is designed for the sharing of images, and you can include a bit of information along with the picture that you post. It’s likely to increase in popularity over time.
- Facebook: Facebook allows you to include a significant amount of information about your business on posts, and it’s also a very popular site, so it’s easy to get reviews.
- Twitter: While Twitter does not allow you to include as much information as Facebook, it’s also a top-rated website.
Consider Paid Inclusion and Banner Ads
If you want your website to succeed, you want it to be as visible as possible, and banner ads make your site visible to millions of people. That’s because the banner ads appear on websites that receive a substantial amount of traffic. However, this is not the only way that you can increase traffic to your site with paid advertisements; you can have ads for your site placed at the top of search results as well. Not only can you have banner ads and paid inclusion at the top of Google search results, but you can also use a similar strategy when it comes to other search engines, such as Yahoo and Bing.
If you are interested in improving your digital footprint quickly, these tips are a great way to get started. For more help on increasing the size of your digital footprint, contact Local Biz SEO. We specialise in SEO, Paid Ads (PPC), and building websites for service-based business. SEO and PPC will increase your website rankings and when they are combined the results can completely turn your business around.