Social media marketing is a crucial part of a successful strategy for every company today. With more and more customers creating social accounts, it is necessary if you want to stay in front of your target audience. However, you need the right strategies if you are going to get your money and time’s worth. Here are four strategies that can help you engage and convert more customers on social:

Get Influencers on Your Side

Influencer marketing is not just reserved for fashion companies any longer. Influencers, or people who have a large and dedicated following online, have a lot of power when swaying their audience to choose specific products or services. Carusele lists these five types of social media influencers: celebrities, social stars, macro-influencers, micro-influencers, and nano-influencers – the latter three being niche-specific personalities which have built up a following that can be leveraged. Reach out to influencers in your niche and offer them a chance to get commissions every time they help you sell a product.

Focus on Visuals

People are visual creatures. Therefore, it makes sense that much of  social media is such a visual platform, that appreciates relevant and high-quality pictures. When people are browsing on their phones today, they tend to stop only when something catches their eye. This can come in the form of a funny video, compelling headlines, or celebrity news and gossip. Work with your marketing team to determine how you can get more visuals into your ads and watch your social media conversions go up. Make sure that your homepage is well-designed as well, so that when people do get interested in buying your products or services, that they will still be greeted with an aesthetically (and useful) design.

Speak their Language

People want to buy things from those they know and like already. When you use the cultural language of your market on social media, they will feel like you are their friend. Marketing is about connecting with real people using their unique traits as a way to build rapport. So understand the slang, the ideas, and the desires of your market.

Test Everything

If you continue on your social media campaign without testing, you are throwing money away. When you test different ads, you can get insights that help you convert more customers over the long haul. For instance, you might find that a particular product color is getting more clicks on FB or that your Twitter followers like shorter tweets. Go with what works via testing, not guessing.

When it comes to social media, the tactics you used in the past on old websites or in person may not work anymore. The new age of digital marketing is about social media, influencers, and content that engages and entertains, but by using the tools above, you can leverage your social platforms to get more profits, conversions, and sales in your company. And additionally, there are plenty of other ways to approach social media as well. That way, you can stay competitive in a market that never stops changing.

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